Loyalty apps are becoming more important than websites and SEO.... why bother to spend money on new customers if you dont retain the profitable ones you already have
Many businesses and entrepreneurs see the value of having an iPhone app, the problem can be working out the true cost to build one...
How a businesses measures customer loyalty used to be measured by 'customer satisfaction surveys' or 'average lifetime value' - tell that to a taxi driver who has to compete with Uber, or a traditional motel wondering what to do about 'AirBnB'......
Most of us have an omni-channel presence covering the web, social media and search engines. But things are shifting, as research shows lots of our prospects are starting to prefer the power of apps.
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