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Loyalty Apps

Loyalty apps are becoming more important than websites and SEO....  why bother to spend  money on new customers if you dont retain the profitable ones you already have

That probably depends on whether you know exactly who are your most profitable potential clients.....  and what is the mos cost effective way to attract and retain them...  
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Many businesses and entrepreneurs see the value of having an iPhone app, the problem can be working out the true cost to build one...

How a businesses measures customer loyalty used to be measured by 'customer satisfaction surveys' or 'average lifetime value' - tell that to a taxi driver who has to compete with Uber, or a traditional motel wondering what to do about 'AirBnB'...... 

Customers have changed since the recession and retailers have to keep up with them, the CEO of the US National Retail Federation said at Retail NZ's shop.kiwi event yesterday. He says there’s been a s..
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If you hate carting around a wallet bulging with half stamped coffee cards, store cards, credit cards and cash....  and it weighing down the pocket that doesnt carry your smart phone.. then its n..
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Most of us have an omni-channel presence covering the web, social media and search engines. But things are shifting, as research shows lots of our prospects are starting to prefer the power of apps.

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