Google Analytics is a powerful tool which should be used by all NZ businesses with a website. Find out where your traffic comes from, what marketing campaigns work best, which segments of traffic convert and even add CRM or POS data to find out which segments of traffic and marketing spend translates to the most profitable lifetime customers
Do you sell a product or service, do you manage and measure your pipeline the same way as you did ten years ago..... including the digital bits?
Winning traffic to a website or shopping cart is getting costly. Google is Monetising more and more of the first results page, facebook is also looking for return for its investors via paid adverts.... and so we need to get smarter about how we spend our money and how we convert and monetise traffic.
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