Understanding how people use the internet during a purchase is increasing important to planning how to market a brand or product.
This is a great example of how powerful a well considered and executed micromoments and programmatic campaign can be.
2015 was another fast paced year for retail. Online shopping continues to dominate the thoughts (and investments) of many traditional retailers.... Indeed Zarex upgraded far more ecommerce webs..
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Most of us have an omni-channel presence covering the web, social media and search engines. But things are shifting, as research shows lots of our prospects are starting to prefer the power of apps.