Website conversion rates are crucial to your success online. From the number of people that click on a google Advert or Socal media like to the number of visitors that complete a form or add a product to their shopping cart.
Zarex are Aucklands Website Conversion Specialists,
Do you know your numbers online, and how to improve them? if not then this article is for you.
Do you sell a product or service, do you manage and measure your pipeline the same way as you did ten years ago..... including the digital bits?
How a businesses measures customer loyalty used to be measured by 'customer satisfaction surveys' or 'average lifetime value' - tell that to a taxi driver who has to compete with Uber, or a traditional motel wondering what to do about 'AirBnB'......
Winning traffic to a website or shopping cart is getting costly. Google is Monetising more and more of the first results page, facebook is also looking for return for its investors via paid adverts.... and so we need to get smarter about how we spend our money and how we convert and monetise traffic.
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