How do you use the internet today compared with a year ago?
If you are anything like 80% of your fellow humans it is very differently. this is because we can now get answers to any problems on our phones immediately, from anywhere:
- I need to find a replacement for my just broken xxxx (replace with your product or service)
- Where is the nearest YYY (replace with your shop or business)
- How do I do a ZZZ (replace with a service you can provide)
- I want a number and offerings to buy a AAA (getting the message?)
Further the shift is also toward voice - how many of your customers commute and use the time stuck in traffic online ?
If you want to optimise your online offering to match the needs of the people that could buy from you - click here and get touch with Zarex!
Source and further reading:
https://www.thinkwithgoogle.com/articles/how-micro-moments-are-changing-the-rules-in-australia.html
