What are Conversion Rates?
The conversion rate of your website is the percentage of website visitors who complete an action which is a key business objective. Examples include
- Completing a form to request a proposal
- Buying a product
- Subscribing to a newsletter
To increase your profits - focus on conversion rates
Running SEO, Social Media campaigns and paid online marketing is then required to drive more people to your website - which is your cost of online marketing.
If you spend $1000NZD on a marketing campaign and as a result 1,000 new people visit your website and 3% of these buy a gadget from you then you win 30 new customers. If you increase your conversion rate to 6% then you will win 60 new customers and double your return on the marketing investment.
Three key tips to improve your conversion rates:
1. Build landing pages
Developing specific landing pages instead of sending traffic to your home page - means that visitors will receive a message targeted to the campaign ad matching their expectations
Testimonials, with links to trusted sources acts as great social proof of your offer or statements.
Offering a guarantee of quality, cooling off period and money back increases confidence and eliminates a common objection.
Measuring Conversion rates
Of course - as with any business investment - it is vital to measure the conversion and ROI on each campaign so that you can test improvements and compare your results with the norms.
If you are keen to learn more, please contact us at Zarex.