Customers have changed since the recession and retailers have to keep up with them, the CEO of the US National Retail Federation said at Retail NZ's shop.kiwi event yesterday.
He says there’s been a shift to more experiential spending, rather than spending on material goods. Plus: his thoughts on the TPP, retail as a career and single-store retailing.
Matt Shay is the chief executive of the world’s largest retail body, the National Retail Federation (NRF). Retail makes up one in four jobs and 20 percent of the GDP in the US.
Read more on retail NZ website here.

Note: HTML is not translated!