The business opportunities presented by an online shop are much more than most people realise.
Having an extension of your physical store online, or a niche online shopping cart with some Adwords or SEO to drive traffic is an awesome start - yet to really maximise your returns you should look to connect with, or create communities who are outside of your traditional reach.
The internet presents many different ways to achieve this. One is by regularly blogging on your website, creating useful content that links directly to products or pages on your website and which contain unique and useful content. For example a seller of fitness equipment might write regular blogs on how dumbells might be used by a niche part of their market, blogs categorised according to keyword research and linked to related products
The key benefits of this approach include:
Simon is passionate about helping businesses leverage technology to outstrip industry growth norms.
Are you listed on Google My Business - if not, you are literally wasting a $$$ opportunity and giving business away.
How many sales leads does your website deliver?
We get a handful of new contacts each week... some visitors are simply educating themselves on a specific subject and want some advice, some are creating a short list of potential suppliers and some have a urgent problem to fix.
All are welcome - and we are grateful you visited... The problem is that everyone needs different content.. :)
Building your first ecommerce site? here are 5 'how to' tips to get you started from the experts.
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