Understanding how people use the internet during a purchase is increasing important to planning how to market a brand or product.
This is a great example of how powerful a well considered and executed micromoments and programmatic campaign can be.
Simon is passionate about helping businesses leverage technology to outstrip industry growth norms.
Most of us have an omni-channel presence covering the web, social media and search engines. But things are shifting, as research shows lots of our prospects are starting to prefer the power of apps.
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