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How Micromoments doubled sales for a LOreal campaign

Understanding how people use the internet during a purchase is increasing important to planning how to market a brand or product.

 This is a great example of how powerful a well considered and executed micromoments and programmatic campaign can be.

https://www.thinkwithgoogle.com/articles/programmatic-helps-brands-make-the-most-of-micromoments.html

Posted by Simon Fortescue

Simon is passionate about helping businesses leverage technology to outstrip industry growth norms.

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