This is the first installment of our lead generation series for North Shore Businesses.
1. Find out who is looking for your product, and where.
The key is to understand the number of people that are seeking your specific product and service, think about the stages they go through and then map this to the local demographics. We can run searches and let you know exactly who is typing what, and what locations. For example - Italian food reviews Takapuna, or Holden specialist garage in Milford. Consult experts if needed,
2. Study your local competition
Do some searching as a customer would, find out who is strong in which media and for which stages of the sales process are they focused.. where is the gaps, think innovation and how you can differentiate with each buying phase or media.
3. Develop a strategy for the niche you have identified
Work out what you need to change, what content to develop and how to go to market - for example if you are a website designer maybe a website page or you tube channel dedicated to Takapuna Pet Websites, a Browns Bay beach fitness class... or Takapuna copywriting training.
Then how you will advertise - Search Engine Optimisation, Google Adwords, Google My Business, Facebook or remarketing. Again spotting gaps which are not yet competitive!
4. Create an execuation plan
Trying to do everything all at once never works. Instead be realistic and plan to do one thing at a time, aim to cross just a few things off your list every week. With a deadline. As with all projects find someone to make yourself accountable to.
5. Measure the outcomes and continually improve your campaign.
Google provides awesome tools for this, for free that can be configured to send you a weekly report on website traffic, website visitors sources, pages visited, conversions to sales leads, phone calls and even tracking your newsletters and social media referrals.
You can adapt this to track local searches specifically such as adword clicks on 'Takapuna website designers' or 'Campbells bay garages' and how many convert.
The key is to stay focussed, keep things simple have a plan and track your outcomes and dont expect to take over the world in a week... give it time.
If you want a free chat or to bounce ideas off someone - give us a call.
Simon is passionate about helping businesses leverage technology to outstrip industry growth norms.
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