Q: Imagine that you want to see the specs for a couple of options of new car? Where do you go?
Q: Imagine that you want to know what time it is in Timbuktoo (apologies for spelling!) ?
Q: Want to see a trailer for a new movie...... ? A: You YOUTUBE it (or Google for Youtube then search for it.. its the same thing anyway!)
So - the point of this post.. is simple.
Long before, and during the buying cycle for everything you sell - your potential customer (and current ones) will already be learning and researching everything about the subject online.
The question is... what clever business is providing the information and answers in a way that can be found most easily and understood?! And does the answer to that question have an impact on which brand they recognise and trust the most by the time they are in the mood to buy?
Why not give us a buzz and talk about how we can help you leverage such an awesome opportunity.