Is your website delivering enough leads and sales? think  you can improve it? read on...

Do you sell a product or service, do you manage and measure your pipeline the same way as you did ten years ago.....  including the digital bits?

Many businesses and entrepreneurs see the value of having an iPhone app, the problem can be working out the true cost to build one...

Building your first ecommerce site? here are 5 'how to' tips to get you started from the experts.

How a businesses measures customer loyalty used to be measured by 'customer satisfaction surveys' or 'average lifetime value' - tell that to a taxi driver who has to compete with Uber, or a traditional motel wondering what to do about 'AirBnB'...... 

Most of us have an omni-channel presence covering the web, social media and search engines. But things are shifting, as research shows lots of our prospects are starting to prefer the power of apps.

A shopping cart, or ecommerce website can be far more powerful for revenue, profits and your brand than most people realise.It can be place for you connect with, or build customer communities online.

Winning traffic to a website or shopping cart is getting costly. Google is Monetising more and more of the first results page, facebook is also looking for return for its investors via paid adverts....   and so we need to get smarter about how we spend our money and how we convert and monetise traffic.

Press Release for new Internet of Things Platform development

Locally owned Digital Marketing and Development Agency Zarex Limited announced today that it is investing in the development of a local platform to power one of the worlds FASTEST GROWING TECHNOLOGY SEGMENTS - the INTERNET OF THINGS.

The Internet of Things (IoT) is widely expected to be one of the largest sectors of the global economy. In June 2015 McKinsey predicted the value of the market could reach as much as *$11 Trillion per year in 2025*, a significant portion of the total global economy.

http://www.scoop.co.nz/stories/BU1509/S00322/new-internet-of-things-platform-development.htm

Local search is becoming crucial for all Auckland businesses.

Your customers are spending more time online and the old way of finding a business in phone book are dead.

Your potential customers need to be able to find and research your business online before making contact. You need a strategy to connect with them there....    here are five steps for successful local digital marketing for business n Aucklands North Shore. From Takapuna to Devonport and Long Bay !

Local small businesses on Aucklands North Shore, from Albany to Takapuna and Devonport have a fantastic opportunity to grow, as people use their mobile smartphones to find local shops, stores and service providers right when they need to solve a problem. We are writing a series on how to get yourself found online - and with ideas for lead generation...

How many sales leads does your website deliver?

We get  a handful of new contacts each  week... some visitors are simply educating themselves on a specific subject and want some advice, some are creating a short list of potential suppliers and some have a urgent problem to fix. 

All are welcome - and we are grateful you visited...  The problem is that everyone needs different content.. :)

A link to a Google report card on how some leading brands are addressing the the cu=onsumer 'moments that matter'—the I-want-to-know, I-want-to-go, I want-to-do, and I want-to-buy moments...

Where do people learn things today? Where do people get ideas to do and buy new things? where do they go for answers to their questions? Why should your business care? If the answer isnt 'your website', maybe it is that of your competitor?

Three key tips to increase your website conversion rate, and an explanation of why it is so important to online success.

Wordpress powers nearly a quarter of all websites..Zarex offers full design, development, hosting and support.,,

Responsive design is crucial to any business website, it affects search engine rankings, traffic, user experience and even your brand...

Are you listed on Google My Business - if not, you are literally wasting a $$$ opportunity and giving business away.

PetdoorsRUs is investing a lot of time in making sure their customers get the best experience and advice when they choose and install their new pet door. Their new website is optimised to browsing on any device and has tons of helpful information in a variety of formats!

Get the feeling that the world is becoming more connected? It is. From wifi  enabled lightbulbs, to RFID for catdoors the demands of your customers, and offerings from your suppliers will challenge your position and value-add.